7 Advantages of having your business 

Day by day the market is more competitive and capturing the attention of our potential customers becomes more and more challenging. Having an omnichannel strategy has become a necessary decision for companies that want to enhance their brand, maximize profits and build a seamless customer experience, regardless of the point of contact.

Now, having an online presence and making the Internet a channel for our clients must be part of that strategy that, in addition to generating key paths of interrelation with our target group, offers us unique benefits that will work as a catalyst for our company and our brand. It is not necessarily an e-commerce, since not all business models apply to develop a sales page online, but it is essential to have a website and presence in the main social networks to serve as a digital window for our current and future clients.

Among these benefits, these 7 key advantages should definitely be highlighted:

1. IMPROVED COMMUNICATION:

The Internet is the fastest growing channel for media. The presence of search engines as widely positioned as Google makes the Internet a support tool and a vital source of information for potential customers.

Given this, having an internet presence through our social networks and website facilitates communication with the client since they have information about our company, available 24/7 x 365 days a year. In addition to this, we must not lose sight of the fact that today, Colombia ranks 3rd in the use of smartphones in Latin America; this means that the penetration of the internet and mobile phones has meant that our customers are constantly connected and therefore we must seek to be where they are too.

Being able to interact with the consumer creates an affinity and complicity that improves communication, automates it, generates precise messages and an immediate response capacity that develops greater trust and loyalty on the part of the client and therefore improves the perception of service offered by the company.

Generating that empathy with buyers with the highest repurchase rate today becomes a key strategic move, since these have higher rates of searching the web as part of their purchase process in order to have more solid bases to take action. your final decision.

2. COSTS:

Another advantage offered by the presence of the brand in the digital world is the optimization of the budget that is achieved, given that this channel allows a much greater reach than a traditional channel and at much lower costs than the commonly used channels. Breaking this budget barrier has made reaching millions of clients a viable option both for large companies with robust financial muscle, as well as for small and medium-sized companies that are betting on projecting their business and covering new market niches but with limitations. in resources.

The digital world has thousands of success stories in which an online showcase opened the door to markets that under the traditional model were almost utopian to conquer. You just have to be clear about the target group you want to reach to clearly determine where these people stay in the network and thus, more profitably, have a presence where they are.

3. MORE LEADS, MORE SALES:

Due to the fact that with the presence on the internet a greater reach of people is obtained, our potential clients increase and therefore, with a good execution of the product/service, sales also increase.

The management of online presence allows us to have a reach of the target audience in a global and segmented way in such a way that we can open the market and reach many more people effectively. Adding a presence on the internet as part of a company's customer acquisition strategy is definitely the catalyst that every business in such a competitive world needs.

4. COMPETITION:

Internet offers us a great advantage to compete small and large companies at the same level. Due to the above, another of the important reasons why our business should have an internet presence is because if I don't do it, my competition will. This means that all the advantages and opportunities that I am not determined to take advantage of, my competition will definitely take advantage of them.

Today's customers are quite demanding and judge the credibility and reputation of a company depending on whether it is online or offline. Therefore, we must be one step ahead and increase the possibility that a client finds us first through social networks or search engines before the competition, regardless of how big it is.

5. MEASURABLE AND FLEXIBLE:

Advertising on the Internet has a great advantage that other media do not offer so easily and at a low cost. Online advertising is measurable and flexible. The guideline on the internet has a degree of monitoring and measurement detail that allows corrections to be made on the fly and react immediately.

With the tracking statistics offered by online advertising, we can monitor in real time and measure the success and failure of every campaign and client, as well as our ROI. In the same way, social networks offer a variety of formats and options that make them enjoy a viral speed with great convening power and influence by word of mouth, which at the end of the day turns into reliable recommendations and effective executions.

6. BRAND DEVELOPMENT:

Having a presence on the internet allows us to develop brand loyalty. Maintaining a clear digital marketing strategy is now a duty and a necessity for every brand. "Online branding" makes our business build its own identity and also transmit security and confidence to consumers, since normally a recognized brand is perceived as a guarantee endorsement.

On the other hand, taking into account that Colombia has a penetration of 81% of viewers of entertainment content on the Internet and that 49.8% of the Colombian population consumes the Internet service regularly, not having a presence on the network is in many cases doing that the brand does not exist. Therefore, to increase brand awareness and virality, you definitely have to be where the target audience is.

7. EFFECTIVENESS AND SCOPE:

Having a website, presence on social networks or online advertising is like having a shop window open 24 hours a day, 365 days a year. Internet is a medium that allows us to reach our customers at any time, especially now that Colombia occupies the third place in the use of Smartphones and the highest penetration of tablets in all of Latin America. In the same way, if our objective is to reach not only the local market but also to cross borders, the Internet is the perfect medium to reach all the clients that we dream of conquering but that, due to our limited budget, reaching them previously was almost impossible.

On the other hand, social networks are a communication channel with such a reach that it allows us to measure the opinion of our community and also allows us that the attention and solution that we give to our clients is seen by the rest of the followers, in such a way that with a task well done, the empathy of our followers will grow exponentially. It's just about segmenting them very well to know what they want and need.